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Our team

Truida Prekel - Founder

Creative problem-solving, innovation culture change and diversity management are Truida's main areas of practice. Her other areas of expertise and interest are skills development, team effectiveness, interpersonal relations, gender and communication, and personal and career development of individuals.

She uses the very effective SynNovation approach as an innovation catalyst, to energise staff as they develop novel strategies and products; in change, transformation and conflict management; and to promote co-operative problem-solving and eager implementation of shared action plans. She also works with others, using the approach to promote safety and security, and "togetherness" in diverse communities in Cape Town, where she lives. (See

She pioneered work on the development of the management potential of South African women in the 1970s, does life skills development and coaching, and assists corporate and professional couples to bring life, family and career together effectively.

She has played - and still plays - an active role in transformation in South Africa. She served in the National Skills Authority, the National Training Board, the Services SETA, Sanlam Employee Benefits Transformation Board, and various women's and community organisations. Past board appointments include the South African Revenue Service Advisory Board, the TCTA (Trans-Caledon Tunnel Authority - Lesotho Highland Water Project), Project Literacy (adult literacy initiative), the Agri Academy (development of emerging farmers) and Muizenberg Improvement District (MID), and various women's organisations.

She and her associates use the Synectics / SynNovation process to assist firms of various sizes, government departments, educationists, non-profit organisations and communities to address challenges in new ways. Clients include FASSET (the Finance SETA), BIDFood Ingredients, Old Mutual, Anglo American, Sasol, Sanlam, Nampak, Eskom and the universities of Stellenbosch and the Western Cape. She was at the UNISA School of Business Leadership for 17 years, first as manager of marketing and public relations, then lecturing in management for ten years. An independent consultant since 1988, she has published widely mainly in the fields of innovation and gender, and guest-lectures at several universities and business schools. She was an associate lecturer in Creativity, Innovation and Change on the MBA of the UK-based Open University, and has facilitated workshops at three universities in Germany.

Truida completed a BA at Stellenbosch University in 1960, and holds a Higher Education Diploma from Pretoria University. In 1977 she completed the Master of Business Leadership at UNISA with distinction, receiving the SBL Board Gold Medal as best student. She also received the Four Outstanding Young South Africans (FOYSA) award for 1978 and 1979, and several other awards.

Because of her interest in cultural diversity, people development and music, she served for five years on the board of MIAGI (Music Is A Great Investment),, the International Classical Music Festival, which brings together the best in classical African and Western music and jazz, promotes music education and social development among the youth as a tool for social transformation, and brings people from different cultures together to share the joy of music. She is also a director of the Richard Wagner Society of Africa, also to promote classical music and talented young local musicians.