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Our team

Retha Scheepers - Associate

Retha de Villiers Scheepers' main areas of expertise are innovation in large organisations, corporate entrepreneurship and entrepreneurial decision-making. She works with organisations, large and small, public and private, to develop their innovation capabilities and finds the SynNovation way of working very effective in all these different contexts. She currently works at the University of the Sunshine Coast in Australia as a lecturer in Entrepreneurship and Innovation Management, and also supports post-graduate students from Stellenbosch University and Nelson Mandela Metropolitan University.

Her PhD (2007) focused on the tendency of South African businesses to engage in innovative and entrepreneurial activities, as well as their internal processes and organisational cultures. She has written several academic articles and conference papers on this topic, one of which was recently published in the European Business Review. Her other areas of expertise and interest are entrepreneurial decision-making, innovation in small firms and developing entrepreneurial skills through gaming.

Retha has published in international and South African journals, shared her research findings at several international conferences and was awarded best papers at the ICSB 2012 Conference for her and Lelani Strydom’s work in Entrepreneurship Education, Training and Support, titled Getting team creative skills to ‘stick’: A quasi experimental study, based on the improvement of university students’ creative skills after participating in SynNovation workshops,and also for a co-authored paper “Entrepreneurial decision making of female intrapreneurs.” She is currently involved in an Innovation Research Project between the University of Queensland, University of the Sunshine Coast and Stellenbosch University. She was also involved with Global Entrepreneurship Monitor for South African firms in 2005.

She completed a BCom (Communication), Honours BCom (Business Management) cum laude and MCom (Marketing Management) at the PU for CHE in 1994, 1995 and 2000 respectively. After working in the private sector for five years, she returned to work for Stellenbosch University to complete her doctoral studies in 2007. She was awarded a Thuthuka bursary to complete her PhD-studies. In 2010 she decided to broaden her horizons and join the fast-growing University of the Sunshine Coast, Queensland, Australia and has also received further grants to continue post-doctoral research on Entrepreneurial Decision-making, Innovation and the use of information and communication technologies (ICT).