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About The SynNovation Logo

 The inspiration of the SynNovation logo

The logo was inspired by a picture in a booklet on African Symbols of Goodwill, by the African healer and sage, Credo Mutwa, showing the symbol for Communication.

  • The mouths on both sides represent open, face-to-face communication and the active participation needed to achieve creativity together.
  • The top triangle represents the first part of our innovation process opening up a task, and generating many creative, novel ideas - green for growing the possibilities.
  • The bottom triangle in blue, for rationality, represents developing and refining selected unusual ideas, to make them feasible so they can be turned into practical action plans.
  • The black centre point integrates it all into the 'sweet spot' of focussed and profitable innovation.